MC 241: Principles Of Public Relations Past Questions
UNIVERSITY OF NIGERIA, NSUKKA
DEPARTMENT OF MASS COMMUNICATION
FIRST SEMESTER EXAMINATION 2009/2010 SESSION (MC 241)
COURSE: PRINCIPLES OF PUBLIC RELATIONS
EXAMINATION DATE; THURSDAY 8TH JULY 2010
TIME ALLOWED: 2 HOURS
INSTRUCTIONS: ANSWER THREE QUESTIONS IN ALL; QUESTION NO 1 AND THE OTHER TWO QUESTIONS
PLEASE, DO NOT WRITE ON YOUR QUESTION PAPER
- The Vise Chancellor of the University of Nigeria, Nsukka recently brought out a dress code for students, but this decision has not gone down well with the institution you have been directed to develop a campaign that would make the students see reason with the school authorities. Discuss what you would do it bearing in mind the University’s motto: TO RESTORE THE DIGNITY OF MAN
- Differentiate between public relations structure and public relations policy and analyze critically their impact on the operations of public relations
- The future of public relation practice in Nigeria hinges greatly on strategic planning communication programs. Discuss extensively the implications of their statement in public relations as a management function.
- In the public relation process, there is always a period of a new beginning. What is this period and why is it critical in public relations?
- Many organizations fail because their public is unable to understand them. As public relations professional what do you think is responsible for this and how can it be resolved?